Psoriasis Gets Personal

The New Era of Predictive, Preventive, and Personalized Medicine

Personalized Medicine Biomarkers Targeted Therapies

More Than Skin Deep

For decades, psoriasis has been misunderstood as merely a cosmetic skin condition. Yet this complex disease affects over 125 million people worldwide, causing not just visible plaques but increasing the risk of heart disease, diabetes, and mental health challenges 3 .

125M+

People affected worldwide

40%

Higher risk of heart disease

2x

Increased depression risk

The traditional one-size-fits-all approach to treatment—where patients cycle through medications until they find one that works—is rapidly becoming obsolete. Today, a revolutionary framework is transforming psoriasis management: Predictive, Preventive, Participatory, and Personalized Medicine (PPPM).

The PPPM Paradigm: A Triple Shift in Psoriasis Care

Predictive & Preventive

Moving from reactive treatment to prediction and prevention using biomarkers that signal future risk 3 .

Personalized

Evolving from population-based to individualized care based on genetic variations and unique disease mechanisms 4 .

Participatory

Transforming patients from passive recipients to active participants in their care 7 .

Cracking the Psoriasis Code: Biomarkers and Beyond

The scientific foundation of personalized psoriasis care lies in identifying reliable biomarkers—biological signals that predict how an individual's disease will behave and respond to treatment.

HLA-C*06:02

The most discussed biomarker gene associated with psoriasis risk and differential responses to treatments 4 .

Multi-level Biomarkers

Investigating biomarkers at genetic, microRNA, serum cytokine, and protein levels for comprehensive profiling.

The Treatment Revolution: From Broad Strikes to Targeted Warfare

The psoriasis treatment arsenal has expanded dramatically, moving from broad immunosuppressants to precisely targeted therapies that address specific components of the psoriatic inflammation cascade.

Treatment Category Example Medications Primary Target Special Considerations
IL-23 Inhibitors Risankizumab, Guselkumab, Tildrakizumab IL-23 cytokine Also effective for psoriatic arthritis; don't trigger IBD
IL-17 Inhibitors Secukinumab, Ixekizumab, Bimekizumab IL-17 cytokine Rapid onset; may trigger oral candidiasis; caution with IBD
PDE4 Inhibitors Apremilast Intracellular inflammation Oral medication; no lab monitoring; good for mild cases
TYK2 Inhibitors Deucravacitinib TYK2 enzyme Oral; no black box warning for cardiovascular events
Topical Innovations Tapinarof, Roflumilast Skin barrier repair Non-steroidal; provides remission after discontinuation

The emerging evidence strongly supports the superior effectiveness of certain therapeutic classes. Recent real-world studies comparing biologics through 24 months of treatment demonstrate that patients treated with anti-IL-17A biologics had significantly higher odds of achieving complete skin clearance compared to those treated with anti-IL-12/23 and anti-TNFα biologics 5 .

In-Depth Look: The POSITIVE Study - A New Benchmark for Holistic Care

Methodology: Measuring Well-Being as Primary Success

The groundbreaking POSITIVE study represents a paradigm shift in how we evaluate psoriasis treatment success. Unlike traditional studies that primarily measure skin clearance, this 24-month, multinational, observational study made patient well-being its primary endpoint 7 .

The research enrolled 785 adult patients with moderate-to-severe plaque psoriasis across nine European countries, all receiving the IL-23p19 inhibitor tildrakizumab in real-world clinical practice .

Study Design
  • 785 patients enrolled
  • 9 European countries
  • 24-month duration
  • Well-being as primary endpoint

Results and Analysis: Beyond Skin Deep Improvements

The POSITIVE study demonstrated that effective psoriasis treatment involves far more than clearing skin lesions. After 52 weeks of treatment, patients experienced dramatic improvements across all measured parameters 7 :

Outcome Measure Baseline Week 28 Week 52 Improvement
WHO-5 Well-Being 53.8 66.0 65.7 +22%
PASI Score 13.1 1.7 1.5 -89%
DLQI-R Quality of Life 12.6 3.3 3.1 -75%
PASI ≤1 (Clear) 0% 54.8% 56.8% -
PASI ≤3 (Minimal) 0% 85.8% 88.4% -

Perhaps most remarkably, the well-being scores of psoriasis patients—which started significantly below the European population average—not only caught up to but surpassed the general population mean after two years of treatment, reaching 70.43 .

The Scientist's Toolkit: Essential Resources for Psoriasis Research

Modern psoriasis research relies on sophisticated tools and methodologies that allow scientists to unravel the complexity of this disease at multiple biological levels.

Research Tool Primary Function Application in Psoriasis
Genomic Sequencing Identifies genetic variations HLA typing; pharmacogenetics to predict treatment response
Proteomic Analysis Measures protein expression Serum cytokine profiling; drug target identification
MicroRNA Profiling Assesses gene regulation Biomarker discovery; understanding treatment resistance
Real-World Evidence (RWE) Captures clinical practice data Understanding long-term effectiveness outside clinical trials
Patient-Reported Outcomes Quantifies patient experience Measuring well-being, quality of life, treatment satisfaction

These tools have enabled researchers to move beyond the laboratory and understand how treatments perform in diverse real-world settings. For instance, recent analyses of 31,521 patients receiving different biologics have revealed notable differences in treatment patterns, discontinuation rates, and persistence 9 .

The Future of Psoriasis Care: Challenges and Opportunities

Current Challenges

Researchers have noted that despite identifying numerous candidate biomarkers, the scarcity and heterogeneity of results don't yet allow for a gold-standard biomarker for each treatment 4 .

Real-World Evidence

The field is rapidly expanding its understanding of how different treatments perform over the long term. The Psoriasis Study of Health Outcomes (PSoHO) is providing valuable 24-month data on comparative effectiveness and durability 5 .

Holistic Approach

Perhaps most exciting is the growing recognition that psoriasis management must address the whole person—not just their skin. This approach was reinforced by the WHO's 2025 resolution on skin diseases as a global public health priority .

Conclusion: The Personalized Future is Now

The era of one-size-fits-all psoriasis treatment is ending. The emerging paradigm of Predictive, Preventive, Participatory, and Personalized Medicine offers a more compassionate, effective, and comprehensive approach to psoriasis care.

As research continues to unravel the complexity of psoriatic disease, the promise of truly personalized medicine becomes increasingly tangible. The future of psoriasis care is not just about developing new drugs, but about matching the right patient with the right treatment at the right time—and measuring success not just in PASI scores, but in restored hope, functionality, and joy in patients' lives.

References